An aggressive push into the public schooling system is among the key features of the Australian Rugby Union's five-year strategic plan for 2016-2020.

Chief executive Bill Pulver says the ARU wants to "inspire all Australians to enjoy our great global game".

But while rugby has traditionally been the domain of private schools, Pulver admits it's imperative the game gains exposure at public schools too in order to compete with Australia's three rival football codes.